Chevrolet was co-founded by Louis Chevrolet and William C. Durant. Louis Chevrolet was a race-car driver, and William Durant, founder of General Motors, had been forced out of GM in 1910; he wanted to use Chevrolet’s designs to rebuild his own reputation as a force in the automobile industry. As head of Buick Motor Company, prior to founding GM, Durant had hired Chevrolet Chevrolet truck and engine forum to drive Buicks in promotional races.[1]
Chevrolet Chevy Blazer 2002 question first used its “bowtie”[2] logo in 1913. This logo is said to have been designed from wallpaper Durant once saw in a French hotel. Another theory of the design of the mark is that it is a stylized version of the shape of Switzerland or a stylized version of the cross on the flag of 2010 Chevrolet Volt Prototype Spied Auto Switzerland, Louis Chevrolet’s birthplace La Chaux-de-Fonds, Neuchâtel, Switzerland). See Flag of Switzerland.
In 1915, Durant made a trip to Toronto, Ontario to determine the possibility of setting up production facilities in Canada. After meeting with “Colonel Sam” McLaughlin, whose McLaughlin Motor Car Company manufactured the McLaughlin-Buick, it was agreed the Chevrolet Motor Car Company of Canada, operated by McLaughlin, would be created to build Chevrolet cars in Canada. Three years later, the two Canadian operations (Chevrolet was by then a part of GM in the United States) were purchased by GM to become General Motors of Canada Ltd.